Welcome to the Fire Star Press blog for the third Pinterest Tutorial for Writers - Part 3:
Enhance Your Novel Release Party Using Pinterest
If you missed the first two Pinterest tutorials for
writers, you may find them by clicking on the following name of the tutorial which will link you to the original post:
Many writers have conducted successful release parties
over the years and have a system that works for them. Facebook has proven very
effective as a venue for conducting an online release party. Also, blog posts
offering descriptions, excerpts, buy links and prizes such as a free copy of the
book are another option. I will discuss that more on the last tutorial. Among
the options available, whether you are using Facebook, a blog or another form
of online promotional communication, is that you can use Pinterest images and
links to enhance your book release party. For this tutorial, I am focusing on
the release parties often held on Facebook
The value of Pinterest is in the visual appeal or
clarification that comes with viewing an image. Sometimes, a picture is
worth a thousand words. Let those
pictures help you sell your written words
I assure you that I am not the one who came up with the
idea of creating boards for each novel, and using the pins on a novel board in
a release party. I am taking what I've learned from others, adding a few organizational tips of my own and passing it along.
I became sold on this idea after attending a few book
release parties on Facebook that I felt were effective because they shared
images that related to their books. For example, while reading a
particular novel, from the description of one of the dresses, I thought I could
visualize that dress in my mind. It didn’t stick in my memory. I later
saw the Pinterest pin of the dress on which this description was based. It made
the dress more memorable. The author also shared the image of
this dress as part of her release party. It sparked interest in the book and
the character who wore the gown. I don’t remember all the clothing described in
all the many novels I have read recently. But, I remember that dress, the novel
it came from and the name of the author because I SAW THE PICTURE OF THE DRESS.
The number of images from Pinterest you use depends on how
long your release party...or your portion of a joint promotional event...will
last. It also depends on your individual style. It is better to have more
images prepared to share than what you think you will want or need. On the day
of the release party, you can always pick and choose based on the interest and
the flow of attendee comments.
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Figure 1 |
Assuming you are writing fiction, here are some aspects or
elements of your novel to keep in mind as you first gather pins on Pinterest and then choose which ones to share with your potential
readers at your release party. Select the ones you think will spark the most interest:
1. Setting -
Do you have a picture of the locality in
which your story takes place? The countryside? A town? A building? A room? Add
a Pinterest image along with a brief description. (See Figure 1) You can use the description
you added to your pin at the time you pinned it on your public board. Or, you
can compose a brief description for your release party and, if you choose, add
it to your pin later. As with all your images from Pinterest, you may want to
also include a link to your Pinterest novel board so your release party
attendees can easily find your pins.
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Figure 2 |
2. Characters - Did you use an image of a person you
found on Pinterest on which you based the description of one of your
characters? Share it at your release party. If not, how about an item of
clothing or a clothing accessory for one of your characters? Share the image
along with a brief comment about how or why it relates to your book.(See Figure 2)
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Figure 3 |
3. Plot -
Do you
have any Pinterest pins that describe some aspect of the plot or storyline? How
about an unfamiliar vehicle, piece of equipment or plant--anything that is
involved in moving the story forward? Share the picture, especially if it is
unusual, hard to describe or unique in some way. Include a description of how
it relates to the storyline of your novel. (See Figure 3)
Have you written a blog post or other internet article with
pictures and research information that support your novel? You can put the link
for the article directly into your comments box. Or, after you have pinned that
article to Pinterest (directions on how to do that will be included in the next
tutorial), you can show the Pinterest pin of the image that corresponds to that
blog post along with the link to your Pinterest site. That way, your party
attendees know they can always go to your Pinterest novel board to find that
blog post. (See Figure 4)
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Figure 4 |
There is also a concept well-known among sales people
often expressed as W.I.I.F.M.? That acronym stands for “What’s In It For Me?” Some release party attendees just like to chat, but others hope to get something out of taking the time and
making the effort to attend your book release party. Some hope to win a free
copy of the featured book or another prize you may offer. Not everyone can win those prizes. However, you can
satisfy the WIIFM? desire for everyone who attends by offering something that
all attendees may use if they so choose.
To satisfy WIIFM?, some writers add links to special music
or a You-Tube video for entertainment. Other writers share recipes either by
posting a link to a favorite recipe on an internet site or by copying and
pasting one of their own recipes into a comment box.
Another option is to share one of the recipes you
have pinned to your novel board on Pinterest, especially if it relates to your book.
Along with the image, you can add the link to your board
so party attendees can easily find the pin for the recipe. From there they can
click through to the source with the complete recipe. If they choose to not print
out or save the recipe to their computer at the time of the party, they know
they can always go to your Pinterest board and find it. (See Figure 5)
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Figure 5 |
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Figure 6 |
Same
thing with how-to tutorials. Do you possibly have seamstresses, quilters or
craftsmen among your party attendees? Offer them a picture of a pin with a DIY
(do it yourself) project which has a link to the online location where they can
find directions for that project. This is especially effective if the project
relates to your novel, such as this tote bag that Jennie in Family Secrets used to carry her digital recorder and questions for an oral interview with her Grandpa Mike. (See Figure 6)
With a little advance planning, you can keep everything organized
and accessible the day of your release party.
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Figure 7 |
1. Set up a folder for your images and script for the
release party. I put my release party folder, clearly labeled, on my computer
desktop so it was easy to find. (See Figure 7) Once the party was over, I moved it to my My Documents folder.
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Figure 8 |
2. Select the Pinterest
images you want to use for your release party and put a copy of them in your
release party folder. You can also add digital images from your own collection
and add them to your Pinterest board after the release party.
Decide on the
order in which you want to present them at your party. As part of the image
name, put a number in the front so that they are organized in presentation order in your folder. (See Figure 8)
3. Open a Word
document and create a script. Set up your script however it makes sense and is comfortable for
you. I set my margins to narrow and made three columns to a page.
For each image you use, type a number on the word
document. From your release party folder, insert the thumbnail of the numbered picture that corresponds with the typed number on the script. Next, type a short description for that
image. You can use part or all of the description you already added to the pin
when you placed it on your Pinterest novel board. Or, you can write up a
description and add it to your pin after the party.(See Figure 9)
On the day of the release party, you can add an image to
a Facebook comment box and then, from your script, copy and paste the description that goes with it. If you decide on the day of the party to reword your
comment, no problem. The script merely gives you something with which to work.
Once you have completed your script, save the Word
document to the release party folder so everything stays together.
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Figure 9 |
4. The day of the
release party, Have three things open on your computer before the event
starts:
a. Facebook - Go to the page on which the event
will be held
b. The release party folder with the images
c. The script on the Word document .
Along with participating in the discussion,
responding to questions or “liking” comments, you can keep your release party
moving by pulling Pinterest images from your release party folder and descriptions
from your script. Based on the flow of response from attendees, use as many or
as few images and descriptions as you feel will enhance your event.
In the end, leave a link to the Pinterest board you created for your
novel on your release party site, either in a post pinned to the top or in a comment box. Invite your party attendees to follow not only the board for the novel
you are promoting, but all of your writing boards. The more your readers see as
well as read about your books, the greater the chance they will become enthused
about what you have to offer and be motivated to buy your books.
The Fire Star Press imprint of Prairie Rose Publications
was created as a publishing company devoted to publishing contemporary,
futuristic, paranormal and fantasy works of all lengths. For those who are
not familiar with what has already been published by Fire Star Press, we are
featuring the eight works currently available in a little post-release presentation. You can click on each title to
be directed to the Fire Star Press website for a complete description, an
excerpt and purchase links.
Will a special tree–a wishing tree–contain enough
magic to fulfill all their Christmas desires?
From Vietnam to Afghanistan, how many secrets can one family keep?
A firefighter--an
ER nurse--and holiday sparks!
A generous demon gets the surprise of his “life” when the human he
tries to help on Halloween shows him the meaning of The Darker Side of
Goodness.
A HEART FOR A HEART by Cheryl Pierson
Home
safe from Iraq only to face a war for his heart.
A
gypsy fortune teller predicts a new love with a big surprise for Fireman Gage
Ross and Cindy Taylor, two people who have both sworn to remain single ALWAYS
AND FOREVER.
Love and Bullets
at First Sight.
An abandoned
piano, rejected. Love and hope....
If you have not already done so, please sign up to follow
the Fire Star Press blog in order to be notified of new releases and receive blog posts written by the Fire Star Press publishers and guest authors.
As stated in the
beginning, this is number three of four tutorials on how to use Pinterest to
help you as a writer. For the last tutorial, we will see you back on the Prairie Rose Publications blog.
Those tutorials that are past are linked below. Here is
the schedule:
1. Wednesday, October 15, 2014 - Prairie Rose
Publications blog
2. Monday, October
20, 2014 - Prairie Rose Publications blog
3. Friday,
November 7, 2014 - Fire Star Press blog
Part 3: Enhance
Your Novel Release Party Using Pinterest
4. Monday,
November 17, 2014 - Prairie Rose Publications blog
Part 4: Add
Pinterest to Your Blog and Website
Robyn Echols writes using the pen name, Zina Abbott. Her novel,
FAMILY SECRETS, has been
published by Fire Star Press and is now available. Her short historical western
romance,
A CHRISTMAS PROMISE, was recently published by Prairie Rose
Publications.